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Keywords

Keywords

Keywords flag posts that contain words or phrases you choose. If post text includes one or more of your keywords, Ferretly can flag that post during a check.

Keywords also support image and video analysis: for example, enter protest to help flag images that depict protest-related content.

Matching rules

  • Exact match — Keywords must match the words as they appear. Searching for vacation does not match vacations or holiday.

  • Language-specific — Enter keywords in the language you expect in posts. English keywords will not match Spanish posts unless the English words appear.

Continue → Step 2

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Step 2: Open Keyword Settings

  1. Click Settings in the left navigation. On smaller screens, this may appear as a gear icon.

  2. In the left panel, click Keyword Settings.

Continue → Step 3

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Step 3: Select the report profile

  1. Use the dropdown in the top right to select the report profile you are editing.

  2. Each profile has its own keyword list.

Changes save automatically. Select the correct profile—or create a new one—before you add terms.

Continue → Step 4

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Step 4: Enable keywords

  1. On the right, toggle Enable Keywords on (switch to the right).

  2. When enabled, keywords are used during the check for subjects on this profile.

Continue → Step 5

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Step 5: Add keywords

  1. Click Enter a new keyword.

  2. Type the word or phrase and press Enter.

  3. Repeat to add more terms (up to 500 keywords).

For better coverage, add variations and related terms carefully. Example: for firearm-related content you might include rifle and ammunition as well as guns. Prefer unambiguous words so you do not flood the report with noise.

Continue → Step 6

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Step 6: Set sentiment for keywords

You can assign sentiment to each keyword so matches only count in a certain tone—for example, flag protest only with negative sentiment.

  1. Click a keyword to change its sentiment.

  2. Use the border color as a guide:

Border

Sentiment

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Yellow

Neutral

Green

Positive

Red

Negative

Continue → Step 7

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Step 7: Include keywords in web/news search

You can include selected keywords when Ferretly runs web/news search on future checks.

  1. Click the (www) icon to the left of a keyword.

  2. Green means the keyword is included in web searches; gray means it is excluded.

Including keywords changes the relevancy of web/news results. See also Web/News and Adverse Media Search.

Continue → Step 8

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Step 8: Remove keywords

  1. Find the keyword on the list.

  2. Click the X to the right of the word or phrase.

Continue → Step 9

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Step 9: Copy keywords between profiles

### From a spreadsheet

  1. Highlight the list in Excel or Google Sheets and copy (Ctrl+C / Command+C).

  2. Open Keyword Settings for the target profile.

  3. Click Enter a New Keyword.

  4. Paste (Ctrl+V / Command+V) or use the paste control in the keywords menu bar.

### From another Ferretly profile

  1. Open the source profile’s Keyword Settings.

  2. Click the copy control in the keywords menu bar.

  3. Switch to the target profile (or create a new one).

  4. Click Enter a New Keyword and paste with the paste control in the keywords menu bar.

Continue → Step 10

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Step 10: When you’re done

  • [ ] Correct profile selected

  • [ ] Enable Keywords is on

  • [ ] List is reviewed for noise and language

  • [ ] Sentiment set where needed

  • [ ] Web/news inclusion limited to a few precise terms

Keyword changes apply on future check runs for subjects using this profile.

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