Understanding Sentiment Indicators

Ferretly assigns sentiment on every post, including web/news items. Sentiment is a broad signal for how content reads as negative, neutral, or positive on social media.

### Where it appears

Look at the emoji in the bottom right of a post card:

### How it relates to score and keywords

• Sentiment has lower weighting than behavioral attributes in the overall subject score.

• Only negative keywords factor into the score from the keyword system.

• Keyword sentiment (positive/negative/neutral chips on keywords) is not the same as post sentiment indicators.

Sentiment analysis is a rule-based, social-media-tuned lexicon approach that complements behavioral ML classifiers.

Continue → Step 2

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